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Maximal Concepts
Hong Kong Central, Hong Kong SAR China
201 to 500 employees
About the Company
Maximal Concepts, led by Malcolm Wood, Xuan Mu and Matt Reid, is the company behind some of Hong Kong’s most loved and iconic restaurants. With over 18 brands, all individually crafted, designed and positioned, Maximal Concepts operates and contributes to all aspects in the restaurant and lifestyle industries. Maximal Concepts consists of Brickhouse, Limewood, Fish & Meat, Stockton, Blue, Mercedes me, Double D and Flawless. It is best known for the highly awarded Mott 32, a pioneering modern Chinese Restaurant, now spearheading authentic Chinese cooking globally with three international locations.
We pride ourselves on the quality and resonance of our work. An average weekly footfall of over 8,000 independent high quality customers over our venues is proof that we have a strong team producing some of Hong Kong’s most successful concepts. This footfall is projected to grow to over 10,000 by the end of 2018.
We have a very strong online and social media presence with full time daily content updating and a reach
that is in excess of 5,000,000 active users. Our collective ‘likes’ are in excess 100,000 across our Facebook
pages. We were the first company to hold Twitter debates at one of our establishments. We are pioneering
the integration and application of social media platforms.
The directors of Maximal are all classically trained in finance and so despite our creative drive we have a
very strong business strategy and financial focus. This has lead to a business model that is not only receiving
design awards but also exceeding all of our shareholders expectations.
At the core of Maximal Concepts we have a very simple vision. To bring great design, awesome flavours,
memorable experiences at a better price and in a format that has soul and resonance to your life.
To apply for a position, please send your CV to [email protected]
Industry Type
According to the GICS (Global Industry Classification Standard) version of March 2023, Maximal Concepts’s industry classification falls within the following categories:
- Sector: Consumer Discretionary
- Industry group: Consumer Services
- Industry: Hotels, Restaurants & Leisure
- Sub-Industry: Restaurants
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Company Address
6F, Cheong Sun Tower, 116-118 Wing Lok St, Sheung Wan, Hong Kong
Source : Google maps