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Responsibilities
• Assist in developing digital campaign strategies focused on new customer acquisition and optimizing ROI for each channel.
• Create impactful and effective integrated strategies for online content, advertising, media buying, and video to meet business objectives.
• Write and optimize copy for search engine marketing and social media campaigns.
• Manage content creation through execution, with the ability to track results across all channels.
• Monitor third-party vendors' performance to provide insights for optimizing digital strategies.
• Stay informed about digital marketing trends through research and updates from agencies.
• Support any ad hoc projects as needed.
Requirements
• Associate Degree or higher in Marketing or a related business discipline.
• A minimum of 5 years of experience in digital marketing, with a preference for candidates from the beauty industry.
• Background in a digital marketing or social media agency is highly preferred.
• Strong experience in lead generation, social media management, search marketing, and other online solutions.
• Knowledge of Google AdWords and Google Analytics is a definite advantage.
• Energetic, proactive, creative, and capable of working independently.
• Ability to handle pressure and meet tight deadlines.
• Assist in developing digital campaign strategies focused on new customer acquisition and optimizing ROI for each channel.
• Create impactful and effective integrated strategies for online content, advertising, media buying, and video to meet business objectives.
• Write and optimize copy for search engine marketing and social media campaigns.
• Manage content creation through execution, with the ability to track results across all channels.
• Monitor third-party vendors' performance to provide insights for optimizing digital strategies.
• Stay informed about digital marketing trends through research and updates from agencies.
• Support any ad hoc projects as needed.
Requirements
• Associate Degree or higher in Marketing or a related business discipline.
• A minimum of 5 years of experience in digital marketing, with a preference for candidates from the beauty industry.
• Background in a digital marketing or social media agency is highly preferred.
• Strong experience in lead generation, social media management, search marketing, and other online solutions.
• Knowledge of Google AdWords and Google Analytics is a definite advantage.
• Energetic, proactive, creative, and capable of working independently.
• Ability to handle pressure and meet tight deadlines.
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