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Influencer Marketing Executive

Salary undisclosed

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About Us:

The Global Games Show is a premier platform celebrating gaming culture, innovation, and entertainment. We bring together industry leaders, developers, players, and fans from across the globe to showcase cutting-edge games, esports, and technologies.

We’re seeking a dynamic Influencer Marketing Executive to drive our outreach and engagement efforts, leveraging the power of influencers to amplify the excitement of the Global Games Show.

Key Responsibilities:

• Influencer Outreach: Identify, engage, and build relationships with gaming influencers, streamers, and content creators across platforms such as YouTube, Twitch, TikTok, and Instagram.

• Campaign Management: Develop and execute innovative influencer campaigns to promote the Global Games Show, ensuring alignment with brand objectives and target audience interests.

• Content Collaboration: Coordinate with influencers to create engaging content, including live streams, giveaways, behind-the-scenes features, and event promotions.

• Performance Tracking: Monitor and analyze campaign performance metrics (reach, engagement, conversions) to assess ROI and optimize strategies.

• Event Integration: Partner with influencers to drive participation in live events, panels, or special activities during the Global Games Show.

• Budget Management: Manage influencer campaign budgets, negotiating fair and effective collaborations.

• Trend Analysis: Stay updated on gaming and influencer marketing trends to inform strategy and remain competitive in the industry.

Qualifications:

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Experience:

• 2+ years of experience in influencer marketing, ideally within the gaming or entertainment industry.

• Proven track record of executing successful influencer campaigns.

• Skills:

• Strong understanding of gaming culture and trends.

• Excellent communication and negotiation skills.

• Proficiency in social media platforms and influencer marketing tools.

• Analytical mindset with the ability to interpret data and optimize campaigns.

• Creativity to craft compelling content ideas and partnership approaches.

• Preferred:

• Existing network of gaming influencers or creators.

• Familiarity with event marketing.

What We Offer:

• Competitive salary and benefits package.

• Opportunity to work with global gaming leaders and creators.

• Collaborative, innovative, and exciting work environment.

• Access to industry events and exclusive gaming showcases.