SEO Tech Development Director

Looking to take your digital career to a whole new level? Then this role is for you!

First Page is a certified “GREAT PLACE TO WORK” and is a global digital marketing firm that transforms the way companies do business online. Since 2011 our mission has been to create amazing digital experiences by implementing game-changing digital strategies. As APAC’s highest-rated digital agency, First Page has seen insane growth and won numerous awards over the past 3 years.

The Opportunity:

First Page Digital is looking for a technically astute and confident SEO Tech Development Director who loves to drive unprecedented traffic and money keywords rankings for our clients. We're looking for someone who self-driven and who loves to work with inspired (and inspiring) teams. First Page Digital prides itself on being a leader, not only in Hong Kong but also throughout Australasia in the field of digital marketing. We've won numerous rewards because we love what we do! Passion breeds success!

Job Description:

• Leading an inhouse team of SEO specialists to execute SEO strategies, implementations and update on the project planning to ensure smooth workflow

• Be on the cutting edge of SEO, finding new strategies to implement on behalf of our clients to drive their organic traffic

• Developing and implementing effective SEO strategies for the improvement of organic traffic and search ranking and the maximization of ROI

• SEO pitching together with Enterprise Strategy team to bring in more new and exciting projects

• Well versed in preparing SEO reports on a fortnightly and monthly basis to be shared with client and identifying areas for improvement

• Use a variety of tools, competitive research and other methods to discover optimal keyword targets appropriate to the business needs of the client

• Oversee SEO campaigns which encompass Technical Auditing and Onsite Implementation, Link Outreach and Content development

• Collaborate with a multitude of divisions from Content, Account Management Team, Sales to Performance media team.

• Format reports and provide top-line insights for on-going performance reviews

• Able to demonstrate understanding of how duplicate content and page load speed affects SEO by advising clients on best practices for successful implementation and improvement

• Have the ability to audit prospects & existing clients organic performance. Everything from a backlink profile to analysing server logs

• Demonstrate a hunger to stay abreast of the latest industry developments, and factor these into your day to day work.

• Understand metrics and KPIs and continually suggest optimizations to improve performance

• Apply, and be able to explain, SEO best practices for site navigation, breadcrumbing, internal links (including anchor text optimization), and HTML sitemaps to client websites

• Apply, and be able to explain, SEO best practices for domain, sub-domain and directory structure to client websites

• Have the ability to talk tech with developers, but also be able to explain concepts in layman terms.

• Monitor clients sites regularly for crawling and indexing issues. Issues identified will be surfaced to the respective Campaign Manager and SEO specialist, documented for client communication/follow-up

• Use a variety of tools, competitive research and other methods to discover quality potential outreach link building opportunities

What We Need:

• Minimum of 8 years relevant, hands-on SEO experience – not just creating documentation for developers to implement

• Experience using SEO tools such as Screaming Frog, Ahrefs, SEMRush, Google Analytics, Google Tag Manager, SEO related excel/Google sheets functions

• Experience working with web developers internally & externally

• You have the ability to implement onsite SEO on most CMS types & static websites, along with familiarity with cloud hosting environments

• You have a proven track record of organic success. When asked about a website you’ve worked on, you can walk someone through exactly how you did so

• Able to produce high quality work within a fast paced, dynamic environment.

• Excellent verbal and written communication skills (fluency in English expected, Cantonese is a plus)

• Has strong familiarity with the web development process, including the important points at which SEO must be considered

• Experienced with international SEO. At a level where you can sculpt a website’s international SEO strategy from scratch

• Develops knowledge of client’s business, competition and latest industry news and trends

• Effective time management skills with an ability to multitask and prioritize

• Strong attention to detail

• Ability to present and communicate ideas in a coherent and effective manner. Always focusing on driving organic traffic

• Prior experience in a media agency preferred

• A ‘Can Do’ attitude

The Perks:

• Generous salary + perks

• Catered lunch on Friday and fully stocked beer & wine fridge for when you are in the office.

• ClassPass credits

• Be mentored by some of the best in the game.

• Hybrid working

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