Head of Marketing & Communications
Salary undisclosed
Checking job availability...
Original
Simplified
Job Title: Head of Marketing & Communications
Location: Hong Kong
Industry: Retail/Fashion
Position Overview:
We are on the lookout for a dynamic and experienced Head of Marketing & Communications to join a leading client in the fast-paced retail and fashion industry. This pivotal role will focus on developing and executing innovative marketing strategies and brand communications that enhance visibility, drive customer engagement, and support overall business growth.
Key Responsibilities:
• Strategic Planning: Develop and implement comprehensive marketing strategies aligned with business objectives to increase brand awareness and market share.
• Brand Management: Oversee brand positioning, messaging, and visual identity to ensure consistency across all channels.
• Digital Marketing: Lead digital marketing efforts, including social media, email marketing, and online advertising, to drive traffic and sales.
• Communication Strategy: Design and execute communication plans to convey key messages to target audiences, including press releases, newsletters, and promotional materials.
• Market Research: Conduct market analysis to identify trends, consumer preferences, and competitive landscape, using insights to inform marketing strategies.
• Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.
• Team Leadership: Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity and collaboration.
• Stakeholder Collaboration: Work closely with cross-functional teams, including sales, product development, and retail operations, to ensure alignment on marketing initiatives.
• Performance Analysis: Monitor and analyze marketing performance metrics, adjusting strategies as needed to meet KPIs and business goals.
Qualifications:
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; MBA preferred.
• Minimum 8-10 years of experience in marketing and communications, preferably in the retail or fashion industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing trends and tools.
• Excellent leadership, communication, and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Proficient in data analysis and performance metrics.
What is on Offer:
• Competitive salary and performance-based incentives.
• Opportunity to lead innovative marketing initiatives in a vibrant industry.
• Collaborative work environment with a focus on professional development.
Location: Hong Kong
Industry: Retail/Fashion
Position Overview:
We are on the lookout for a dynamic and experienced Head of Marketing & Communications to join a leading client in the fast-paced retail and fashion industry. This pivotal role will focus on developing and executing innovative marketing strategies and brand communications that enhance visibility, drive customer engagement, and support overall business growth.
Key Responsibilities:
• Strategic Planning: Develop and implement comprehensive marketing strategies aligned with business objectives to increase brand awareness and market share.
• Brand Management: Oversee brand positioning, messaging, and visual identity to ensure consistency across all channels.
• Digital Marketing: Lead digital marketing efforts, including social media, email marketing, and online advertising, to drive traffic and sales.
• Communication Strategy: Design and execute communication plans to convey key messages to target audiences, including press releases, newsletters, and promotional materials.
• Market Research: Conduct market analysis to identify trends, consumer preferences, and competitive landscape, using insights to inform marketing strategies.
• Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.
• Team Leadership: Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity and collaboration.
• Stakeholder Collaboration: Work closely with cross-functional teams, including sales, product development, and retail operations, to ensure alignment on marketing initiatives.
• Performance Analysis: Monitor and analyze marketing performance metrics, adjusting strategies as needed to meet KPIs and business goals.
Qualifications:
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; MBA preferred.
• Minimum 8-10 years of experience in marketing and communications, preferably in the retail or fashion industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing trends and tools.
• Excellent leadership, communication, and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Proficient in data analysis and performance metrics.
What is on Offer:
• Competitive salary and performance-based incentives.
• Opportunity to lead innovative marketing initiatives in a vibrant industry.
• Collaborative work environment with a focus on professional development.