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Key Responsibilities:
• Develop and implement comprehensive marketing strategies tailored to the Greater China market, ensuring alignment with the brand’s vision and goals.
• Lead integrated marketing campaigns across various channels, including digital, social media, traditional media, and in-store promotions.
• Oversee PR initiatives to enhance brand reputation and visibility, managing relationships with key media partners and influencers.
• Implement effective CRM strategies to drive customer loyalty and retention, leveraging data-driven insights to enhance customer experiences.
• Collaborate with retail teams to create impactful in-store marketing strategies that resonate with local consumers.
• Conduct thorough market research and analysis to identify trends, consumer preferences, and competitive landscape, adapting strategies accordingly.
• Work closely with sales, product development, and other departments to ensure cohesive brand messaging and product positioning.
• Build and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
Qualifications:
• Bachelor’s degree in Marketing, Business Administration, or related field.
• 8+ years of experience in marketing, with a focus on major retail brands and multi-brand environments.
• Proven track record of developing and executing successful marketing strategies in the Greater China market.
• Strong understanding of consumer behavior and market dynamics in Hong Kong, Macau, Taiwan, and Mainland China.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Strong analytical skills and business acumen, with experience in data-driven decision-making.
• Fluency in English and Mandarin; proficiency in Cantonese is a plus.
Please note that only short listed candidates will be notified. All information provided will be treated in strict confidence and used solely for recruitment purposes. To apply, please quote current and expected salary and Click "Easy Apply"
• Develop and implement comprehensive marketing strategies tailored to the Greater China market, ensuring alignment with the brand’s vision and goals.
• Lead integrated marketing campaigns across various channels, including digital, social media, traditional media, and in-store promotions.
• Oversee PR initiatives to enhance brand reputation and visibility, managing relationships with key media partners and influencers.
• Implement effective CRM strategies to drive customer loyalty and retention, leveraging data-driven insights to enhance customer experiences.
• Collaborate with retail teams to create impactful in-store marketing strategies that resonate with local consumers.
• Conduct thorough market research and analysis to identify trends, consumer preferences, and competitive landscape, adapting strategies accordingly.
• Work closely with sales, product development, and other departments to ensure cohesive brand messaging and product positioning.
• Build and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
Qualifications:
• Bachelor’s degree in Marketing, Business Administration, or related field.
• 8+ years of experience in marketing, with a focus on major retail brands and multi-brand environments.
• Proven track record of developing and executing successful marketing strategies in the Greater China market.
• Strong understanding of consumer behavior and market dynamics in Hong Kong, Macau, Taiwan, and Mainland China.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Strong analytical skills and business acumen, with experience in data-driven decision-making.
• Fluency in English and Mandarin; proficiency in Cantonese is a plus.
Please note that only short listed candidates will be notified. All information provided will be treated in strict confidence and used solely for recruitment purposes. To apply, please quote current and expected salary and Click "Easy Apply"