Digital Marketing Manager (Retail Apparel Brand)

Our client is a rapidly expanding mass-market apparel brand in search of a marketing manager (Digital & CRM) to join their marketing team. This position will be responsible for managing the brand’s digital marketing, CRM, and performance marketing across 3 locations: Hong Kong, Vietnam, and Singapore. The individual will act as a sole contributor and will report to the Associate Director of Marketing.

Responsibilities

• Develop digital marketing strategies across multiple platforms

• Design, execute and maintain ROI-focused targeted Ad campaigns

• Conduct Thorough Analysis of Trends and Targeting Options

• Develop and manage campaign components, including keyword strategy, ad copy, bid prices, conversion, cost per click, audience optimisation, etc.

• Analyse and report on the performance of digital marketing campaigns against KPIs such as conversion rates, engagement metrics, and ROI

• Closely monitor, track and optimise website performance and user interactions

• Stay up to date with industry trends and emerging digital marketing technologies

• Identify customer needs and preferences for website optimisation

• Manage the UI & UX of website to ensure it matches the brand’s direction and customers’ preference

• Manage the digital marketing budget and ensure efficient allocation of resources

• Manage CRM data and conduct in-depth data analysis to integrate with digital marketing strategies.

• Collaborate with other team members to support marketing strategies.

Requirements

• Bachelor degree or above in marketing, business, digital marketing or other related discipline

• Minimum of 6 years of solid experience in digital marketing, performance marketing and CRM, and regional digital marketing (i.e. Singapore, Vietnam, etc.) experience is a MUST

• A background in retail or FMCG would be highly preferred.

• Proven digital marketing experience, including SEO/SEM, email marketing, and social media, is crucial for analysing the impact of marketing efforts on e-commerce performance.

• Experience with tools like Google Analytics 4, and other analytics platforms is essential to track and analyse website performance effectively

• Experience with Google Tag Manager and utilising clickstream data for ad personalisation

• Experience with Excel and spreadsheets for data manipulation

• Knowledge of statistical analysis

• Strong understanding of customer behavior and market trends

• Excellent communication skills in Chinese and English