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About Preface
Preface is a global EdTech with the mission to enable learners with up-trend tech knowledge and skills anytime, anywhere, and in any format. We have been living and breathing by the motto “there isn’t a thing that cannot be learnt.
With the vision to increase the overall tech literacy of the world, Preface is known to provide market-leading education solutions to fulfill the ever-changing learning & customized-development needs of learners and corporates worldwide
Our journey started in Hong Kong, tackling the issues of our traditional education model to cultivate future global talents through customized, uptrend, and bitesize learning. In 2018, we started “Preface Coffee & Wine” to bring the immersive lifestyle learning experience to life.
In 2021, with the world’s growing awareness and demand of tech education that works, Preface secured a 6M USD Series A funding. Since then, we have partnered with a range of global companies, such as Meta, IWC, Warner Music and more to showcase the possibility of technology across all industries.
2022 and 2023 is a phase of expansion and automation. We are expanding the Preface Ecosystem globally to London, Singapore, Japan, and more and at the same time developing cutting edge technology in preparation for Preface 2.0. We are just getting started.
Role Overview
As we continue our global expansion and digital transformation, we are seeking a Chief Marketing Officer (CMO) to lead and elevate Preface’s global marketing strategy. The CMO will be a key executive team member, responsible for telling the company’s brand story, driving customer engagement, and accelerating revenue growth through innovative, data-driven marketing strategies. This role requires a visionary leader with a deep understanding of digital-first marketing, consumer behavior, locational nuances and brand building at a global scale.
Key Responsibilities
• Global & Local Marketing Strategies – Define and execute the overarching marketing strategy to drive brand equity, market leadership, and business growth and sales at a global and local level.
• Revenue & Growth Leadership – Own marketing-driven revenue growth, optimising acquisition, retention, and monetisation strategies across all business units (PPS, PST, PCW).
• Brand & Communications Excellence – Establish and amplify Preface’s brand as a thought leader in EdTech, ensuring consistent messaging across all channels.
• Digital & Performance Marketing – Leverage data-driven insights to optimise multi-channel marketing efforts, including SEO, paid media, CRM, and content marketing.
• Product & Customer Marketing – Enhance customer experience through personalised marketing strategies that drive engagement, loyalty and retention.
• International Expansion & Localisation – Work with local teams to build region-specific marketing playbooks to successfully enter and scale in key global markets.
• Partnerships & PR Media Relations – Cultivate strategic relationships with global and existing Preface partners, media, and influencers, KOLs to drive brand credibility, expansion and sales.
• Innovation & Emerging Trends – Stay ahead of industry trends, leveraging AI, automation, and emerging tech to enhance marketing performance.
• Leadership & Team Development – Build and mentor a world-class marketing team, fostering a culture of creativity, collaboration, and continuous learning.
Key Qualifications
• Proven experience in a senior marketing leadership role (VP/CMO) within an EdTech, SaaS, FMCG, Hospitality, or technology-driven company.
• Ability to bring to life founders vision, get their hands dirty and work within a fast growing team to ensure business objectives are front and center of all work.
• Strong expertise in global brand strategy, digital performance marketing, and data-driven decision-making.
• Deep understanding of user acquisition, engagement, and retention strategies across multiple markets.
• Experience scaling marketing operations in a high-growth, local and international environment.
• Strong financial acumen with a track record of optimising marketing budgets, and driving revenue growth through unit economics.
• Exceptional leadership, communication, and stakeholder management skills.
Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
Becoming a Prefacer
We believe that our talent is what differentiates us from the world. Our People Team is dedicated to maximize the potential of our talents through developing traits, skills, and knowledge that will help you become an effective business leader.
Our culture of collaboration and growth is what enables us to stay innovative and supportive throughout the speed ride of growth.
In addition to high growth opportunities, we also offer a range of perks and benefits to our talents:
• We care about your wellbeing
• Competitive health insurance
• Complimentary food & beverage for you and your loved ones at Preface Coffee & Wine
• We care about your growth & development
• Complimentary tech knowledge upskilling
• Global exposure
• Great career development opportunities in a growing company
• Do meaningful work - be part of the future of education technology and a leading force in the industry
• We care about your day to day
• Premium working locations
• Casual work attire
Preface is a global EdTech with the mission to enable learners with up-trend tech knowledge and skills anytime, anywhere, and in any format. We have been living and breathing by the motto “there isn’t a thing that cannot be learnt.
With the vision to increase the overall tech literacy of the world, Preface is known to provide market-leading education solutions to fulfill the ever-changing learning & customized-development needs of learners and corporates worldwide
Our journey started in Hong Kong, tackling the issues of our traditional education model to cultivate future global talents through customized, uptrend, and bitesize learning. In 2018, we started “Preface Coffee & Wine” to bring the immersive lifestyle learning experience to life.
In 2021, with the world’s growing awareness and demand of tech education that works, Preface secured a 6M USD Series A funding. Since then, we have partnered with a range of global companies, such as Meta, IWC, Warner Music and more to showcase the possibility of technology across all industries.
2022 and 2023 is a phase of expansion and automation. We are expanding the Preface Ecosystem globally to London, Singapore, Japan, and more and at the same time developing cutting edge technology in preparation for Preface 2.0. We are just getting started.
Role Overview
As we continue our global expansion and digital transformation, we are seeking a Chief Marketing Officer (CMO) to lead and elevate Preface’s global marketing strategy. The CMO will be a key executive team member, responsible for telling the company’s brand story, driving customer engagement, and accelerating revenue growth through innovative, data-driven marketing strategies. This role requires a visionary leader with a deep understanding of digital-first marketing, consumer behavior, locational nuances and brand building at a global scale.
Key Responsibilities
• Global & Local Marketing Strategies – Define and execute the overarching marketing strategy to drive brand equity, market leadership, and business growth and sales at a global and local level.
• Revenue & Growth Leadership – Own marketing-driven revenue growth, optimising acquisition, retention, and monetisation strategies across all business units (PPS, PST, PCW).
• Brand & Communications Excellence – Establish and amplify Preface’s brand as a thought leader in EdTech, ensuring consistent messaging across all channels.
• Digital & Performance Marketing – Leverage data-driven insights to optimise multi-channel marketing efforts, including SEO, paid media, CRM, and content marketing.
• Product & Customer Marketing – Enhance customer experience through personalised marketing strategies that drive engagement, loyalty and retention.
• International Expansion & Localisation – Work with local teams to build region-specific marketing playbooks to successfully enter and scale in key global markets.
• Partnerships & PR Media Relations – Cultivate strategic relationships with global and existing Preface partners, media, and influencers, KOLs to drive brand credibility, expansion and sales.
• Innovation & Emerging Trends – Stay ahead of industry trends, leveraging AI, automation, and emerging tech to enhance marketing performance.
• Leadership & Team Development – Build and mentor a world-class marketing team, fostering a culture of creativity, collaboration, and continuous learning.
Key Qualifications
• Proven experience in a senior marketing leadership role (VP/CMO) within an EdTech, SaaS, FMCG, Hospitality, or technology-driven company.
• Ability to bring to life founders vision, get their hands dirty and work within a fast growing team to ensure business objectives are front and center of all work.
• Strong expertise in global brand strategy, digital performance marketing, and data-driven decision-making.
• Deep understanding of user acquisition, engagement, and retention strategies across multiple markets.
• Experience scaling marketing operations in a high-growth, local and international environment.
• Strong financial acumen with a track record of optimising marketing budgets, and driving revenue growth through unit economics.
• Exceptional leadership, communication, and stakeholder management skills.
Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
Becoming a Prefacer
We believe that our talent is what differentiates us from the world. Our People Team is dedicated to maximize the potential of our talents through developing traits, skills, and knowledge that will help you become an effective business leader.
Our culture of collaboration and growth is what enables us to stay innovative and supportive throughout the speed ride of growth.
In addition to high growth opportunities, we also offer a range of perks and benefits to our talents:
• We care about your wellbeing
• Competitive health insurance
• Complimentary food & beverage for you and your loved ones at Preface Coffee & Wine
• We care about your growth & development
• Complimentary tech knowledge upskilling
• Global exposure
• Great career development opportunities in a growing company
• Do meaningful work - be part of the future of education technology and a leading force in the industry
• We care about your day to day
• Premium working locations
• Casual work attire