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APAC Marketing Manager - Fashion

Salary undisclosed

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Our client, an international fashion brand is looking for a APAC marketing manager, this role is reporting to managing director and will be supporting the business growth in Asia.

Responsibilities:


• Work with global marketing and APAC sales teams to execute brand strategy and business objectives with regional focus.


• Develop and implement regional marketing strategies and initiatives according to latest industry trends and market best practices, to support franchise growth and brand consistency across Asia Pacific


• Collaborate with franchisees to ensure alignment with global brand standards while adapting to local market needs.


• Plan and execute multi-channel marketing activations to drive brand communications and customer acquisition.


• Provide marketing tools, resources, and training to franchisees to enhance their local marketing efforts.


• Conduct market research to identify trends, customer preferences, and competitive landscape in the Asia Pacific region


• Regular sharing insights with the global marketing team, focusing specifically on local needs and best practices


• Manage the regional marketing budget, ensuring efficient allocation of resources and ROI.


• Regular check-ins with all business partners to stay updated on key marketing priorities


• Managing sample orders and stock movements

Requirements:


• Degree holder in marketing or related field.


• Minimum 6+ years relevant experience in fashion and APAC


• Self-starter with a hands-on approach, ability to work under a high-pressure, fast-paced environment


• Strong communication and presentation skills, and an ability to influence stakeholders internally and externally


• Experience of the franchise business model and a proven track record of delivering impactful marketing campaigns.


• Excellent command of spoken and written English, additional Asian language is preferable


• Business travel as required