Assistant Manager - Digital Marketing, Clé de Peau Beauté and Shiseido Fragrance Division
Salary undisclosed
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Job Responsibilities:
• Develop and implement comprehensive digital marketing strategies achieve business objectives and goals that drive brand awareness, pushing to consideration funnel and website traffic
• Manage and optimize digital advertising campaigns, including content creation, media buying, social media, SEM and SEO, ensuring alignment with overall business goals
• Analyze performance metrics and provide regular reports on campaign effectiveness, using insights to optimize future strategies
• Manage brand site business, including website development and e-commerce plans
• Manage brand website efficiency, content development, UX/UI and SEO related development projects
• Drive Omni-channel development, including but not limited to conversational marketing to provide immersive experiences to connect customers offline and online and elevate total luxury brand experience
• Formulate and implement e-commerce strategies and plans to drive e-commerce traffic and local business
• Effectively manage key agencies to build strong partnership and ensure service quality and initiatives
• Evaluate campaign performance and effectiveness, provide insights from data analysis to achieve KPIs and drive brand growth
Job Requirements:
• University graduate in Digital, Marketing or related disciplines
• 5+ years’ relevant experience in digital marketing/campaign management/website management, preferably in luxury/prestige or related skincare industry
• Digital savvy, well understanding on Omni-channel marketing & E-Commerce industry
• Experienced in brand.com management with basic UX and website technical knowledge is preferred
• Strong expertise in content planning and creation, with a proven track record of developing engaging content
• Experienced in leading 360 degree campaign launch across digital platform is preferred
• Strong analytical skills and good knowledge of digital analytic tools
• Self-motivated and strong ability in planning and project management skills with a can-do attitude
• Proficiency in PowerPoint and presentation tools and skills
• Excellent command of both written and spoken English and Chinese
• Develop and implement comprehensive digital marketing strategies achieve business objectives and goals that drive brand awareness, pushing to consideration funnel and website traffic
• Manage and optimize digital advertising campaigns, including content creation, media buying, social media, SEM and SEO, ensuring alignment with overall business goals
• Analyze performance metrics and provide regular reports on campaign effectiveness, using insights to optimize future strategies
• Manage brand site business, including website development and e-commerce plans
• Manage brand website efficiency, content development, UX/UI and SEO related development projects
• Drive Omni-channel development, including but not limited to conversational marketing to provide immersive experiences to connect customers offline and online and elevate total luxury brand experience
• Formulate and implement e-commerce strategies and plans to drive e-commerce traffic and local business
• Effectively manage key agencies to build strong partnership and ensure service quality and initiatives
• Evaluate campaign performance and effectiveness, provide insights from data analysis to achieve KPIs and drive brand growth
Job Requirements:
• University graduate in Digital, Marketing or related disciplines
• 5+ years’ relevant experience in digital marketing/campaign management/website management, preferably in luxury/prestige or related skincare industry
• Digital savvy, well understanding on Omni-channel marketing & E-Commerce industry
• Experienced in brand.com management with basic UX and website technical knowledge is preferred
• Strong expertise in content planning and creation, with a proven track record of developing engaging content
• Experienced in leading 360 degree campaign launch across digital platform is preferred
• Strong analytical skills and good knowledge of digital analytic tools
• Self-motivated and strong ability in planning and project management skills with a can-do attitude
• Proficiency in PowerPoint and presentation tools and skills
• Excellent command of both written and spoken English and Chinese