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Marketing Operations and Growth Lead (based in Japan)

Salary undisclosed

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Role Overview:

We seek a results-driven Marketing Lead to oversee growth marketing, operations, and localization strategies for the Japan market. You’ll drive user acquisition, retention, and brand visibility while ensuring compliance with local regulations. A deep understanding of JP fintech/crypto trends, culture, and consumer behavior is essential.

Key Responsibilities:

• Develop and execute localized marketing campaigns (digital, events, partnerships) tailored to Japanese users, ensure all campaigns comply with Japan’s crypto/financial regulations (FSA, AML, and local advertising guidelines).

• Own the execution, tracking, and optimization of multi-channel marketing campaigns (paid/organic) tailored for the Japanese market.

• Collaborate with legal/PR teams to mitigate risks in promotions.

• Manage paid channels (Google Ads, LINE, Twitter/X, local influencers) with a focus on ROI.

• A/B test creatives and messaging for cultural relevance.

• Build relationships with JP media, KOLs, and crypto communities (e.g., local DAOs, exchanges).

• Leverage fintech/crypto networks for co-marketing opportunities.

Requirements:

• Min 6+ years in growth marketing, operations, or performance marketing, preferably in fintech/crypto.

• Native/Fluent Japanese + business English; deep understanding of JP market and consumer behavior.

• Proven success scaling user acquisition in crypto exchanges, blockchain projects, or fintech.

• Existing network in Japan’s crypto/fintech ecosystem.