Marketing Manager, New Concepts (Chinese & Western Cuisine)

“ Connecting People with Great Food “

Maxim’s Group delivers memorable moments to our customers by providing quality dining experiences under our homegrown brands and renowned global brands.

Founded in 1956, Maxim’s Group is one of Asia’s leading food and beverage companies, operating Chinese, Western, Japanese and Southeast Asian restaurants, quick service outlets, bakery shops and cafes, and an institutional catering service. Maxim's Group also produces a range of festive products, including the award-winning Hong Kong MX Mooncakes, and is a licensee of Starbucks Coffee, Genki Sushi, IPPUDO, The Cheesecake Factory and Shake Shack in various territories. Altogether, the Group has over 2,000 outlets.

Proud of our heritage and humbled by our success, we are committed to a sustainable and innovative future.

Marketing Manager, New Concepts

(Chinese & Western Cuisine)

Responsibility

• Design and develop new restaurant branding & positioning, strategic marketing plan and annual business operations plan from stretch.

• Contribute to integrated marketing strategies to create brand awareness and build customer engagement.

• Oversee marketing and project budget, ensuring activities meet targets and are delivered within budget.

• Manage project timeline and delivery, work closely with functional departments and Restaurant operational teams in execution.

• Plan and deliver all marketing and promotion partnership activities

• Create and resource marketing materials, ensuring consistency with branding and positioning.

• Perform any ad-hoc tasks as required.

Requirements

• Degree Holder in marketing and any related discipline.

• 8 -10 years’ experience in marketing from Food & Beverage industry.

• Experience in market development of new restaurant brands an advantage.

• Rich knowledge of integrated marketing strategies and media planning.

• Excellent project management skills with the ability to manage multiple initiatives simultaneously.

• Strong leadership skill, persistent, agile & keep up with AI trend & generation.

• People and customer centric, innovative and result oriented.

• Proficient in both written and spoken English & Mandarin.

• Candidates with more experience will be considered as Senior Marketing Manager

Maxim’s Company Website:

https://www.maxims.com.hk/en/about-us

Interested parties please send CV with current & expected salaries to [email protected]

All applications and data collected will be treated in strict confidential and used exclusively for recruitment purposes. Only short listed candidates will be invited for interview. The company will retain the applications for a maximum period of 6 months and may refer suitable candidates to other vacancies within the Group.