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Manager-Marketing (Airport Segment) (Ref: 240001SE)
Salary undisclosed
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Responsibilities
• Lead a team to formulate business strategies and implement marketing campaigns to maximise growth in patronage and market share of Airport Express
• Establish brand positioning and develop effective communication strategies to build strong brand preference and usage loyalty for Airport Express
• Initiate new ideas on products / services to continuously uplift customer journey experience
• Identify and explore strategic partnership opportunities with external partners to improve penetration in key market segments
• Devise and implement marketing and communication strategies to enhance traveling experience via omnichannel
• Perform regular review on business performance and analysis on market trend, be agile in adjusting the business strategies in responding to the changing competitive landscape
• Work closely with the internal Sales team to maximize business growth with travel industry and third-party partners
• Collaborate with the internal Loyalty team to drive data driven marketing among the MTR Mobile users
Requirements
• Degree in Marketing / Business Administration or a related discipline
• A minimum of 10 years’ experience in marketing (preferably in Retail Marketing), of which 3 years should be at managerial level
• Self-motivated with good interpersonal and communication skills in both written and spoken English and Chinese
• Strong business acumen with good analytical and negotiation skills
• Meticulous and able to work independently
Applications
You are invited to apply online via http://www.mtr.com.hk/mtr_job_en or send in your CV stating the position (with reference number) you are applying for by mail to Human Resource Management Department, MTR Corporation, G.P.O. Box 9916, Hong Kong on or before 26 December 2024.
For other job openings, please visit MTR Corporation's website for more details. All information provided by applicants will be treated in strict confidence and used for recruitment purpose only.
All personal data of unsuccessful applicants will be retained for 12 months for future recruitment purpose and will then be destroyed.
All information provided by applicants will be treated in strict confidence and used for recruitment purpose only. All personal data of unsuccessful applicants will be retained for 6 months for future recruitment purpose and will then be destroyed.
Primary Location
Hong Kong
Schedule
Full-time
Job Posting
13/Dec/24, 3:37:55 PM
Closing Date
26/Dec/24, 11:59:00 PM
• Lead a team to formulate business strategies and implement marketing campaigns to maximise growth in patronage and market share of Airport Express
• Establish brand positioning and develop effective communication strategies to build strong brand preference and usage loyalty for Airport Express
• Initiate new ideas on products / services to continuously uplift customer journey experience
• Identify and explore strategic partnership opportunities with external partners to improve penetration in key market segments
• Devise and implement marketing and communication strategies to enhance traveling experience via omnichannel
• Perform regular review on business performance and analysis on market trend, be agile in adjusting the business strategies in responding to the changing competitive landscape
• Work closely with the internal Sales team to maximize business growth with travel industry and third-party partners
• Collaborate with the internal Loyalty team to drive data driven marketing among the MTR Mobile users
Requirements
• Degree in Marketing / Business Administration or a related discipline
• A minimum of 10 years’ experience in marketing (preferably in Retail Marketing), of which 3 years should be at managerial level
• Self-motivated with good interpersonal and communication skills in both written and spoken English and Chinese
• Strong business acumen with good analytical and negotiation skills
• Meticulous and able to work independently
Applications
You are invited to apply online via http://www.mtr.com.hk/mtr_job_en or send in your CV stating the position (with reference number) you are applying for by mail to Human Resource Management Department, MTR Corporation, G.P.O. Box 9916, Hong Kong on or before 26 December 2024.
For other job openings, please visit MTR Corporation's website for more details. All information provided by applicants will be treated in strict confidence and used for recruitment purpose only.
All personal data of unsuccessful applicants will be retained for 12 months for future recruitment purpose and will then be destroyed.
All information provided by applicants will be treated in strict confidence and used for recruitment purpose only. All personal data of unsuccessful applicants will be retained for 6 months for future recruitment purpose and will then be destroyed.
Primary Location
Hong Kong
Schedule
Full-time
Job Posting
13/Dec/24, 3:37:55 PM
Closing Date
26/Dec/24, 11:59:00 PM
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