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Assistant Marketing Manager (1 year contract)
Salary undisclosed
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Job Responsibilities:
• Be the key driver helping with all aspects of marketing and branding activities to drive leads generation, student enrollment and customer acquisition for the KF Division
• Monitor and evaluate the performance of direct reports for the execution of marketing activities to deliver on company commercial objectives
• Formulate marketing strategies and drive student enrolments for KF programs through effective use and analysis of digital and social media marketing
• Assist with annual budgeting and monthly forecasting for leads generation, marketing and media planning, resource allocation
• Monitor campaign/activity progress, evaluate media and campaign effectiveness to optimize campaigns
• Develop and expand partnership portfolios; engage proactively and liaise with local and international media, professional bodies, and recruitment channels with a view to maximizing visibility, brand exposure and engagement with KF business
• Work closely with Course Consultant and Program Management Team to produce brochure/leaflet/EDM and to plan and execute student service activities including but not limited to, information sessions, recruitment fairs, seminars, etc
• Support team and division head on ad-hoc projects, market research & analysis
• Provide timely, accurate market and competitor intelligence and analysis
Job Requirements:
• University graduate in marketing or related disciplines
• A minimum of 3 years of relevant work experience in Education or Training field
• Possess business and market knowledge of Hong Kong, preferably in Education Management
• Strong working knowledge on digital marketing including search engine and social media in HK and mainland China
• Proven track record in digital marketing and social media is a must
• Excellent with numbers and an effective communicator so as to create new strategies to win business and work with cross-functional teams
• Strong sense of ownership, independent and self-driven
• Creative, flexible, yet detail-oriented
• Experience with CRM System (e.g. Salesforce) is a plus
• Fluent in English & Cantonese; Mandarin is a plus
• Proficiency in English & Chinese writing
• Candidates with less experiences will be considered as Senior Marketing Executive
Kaplan helps individuals achieve their educational and career goals. ACTION NOW and send your application letter with full resume stating present and expected salary as well as availability to: Human Resources Department, Kaplan Hong Kong via Apply Now today!
(Kaplan Hong Kong is an equal opportunity employer. We would ensure that every job applicant and employee has equal employment opportunities. You will not be disadvantaged because of your age, sex, pregnancy, disability, race, marital status or family status during your employment or when applying for a job with us. What matters to us are your suitability and capability for the job position. At Kaplan Hong Kong, we believe that everyone has the right to work in an environment free of discrimination, harassment, vilification, and victimization. We will not tolerate such behaviors under any circumstances.)
• Be the key driver helping with all aspects of marketing and branding activities to drive leads generation, student enrollment and customer acquisition for the KF Division
• Monitor and evaluate the performance of direct reports for the execution of marketing activities to deliver on company commercial objectives
• Formulate marketing strategies and drive student enrolments for KF programs through effective use and analysis of digital and social media marketing
• Assist with annual budgeting and monthly forecasting for leads generation, marketing and media planning, resource allocation
• Monitor campaign/activity progress, evaluate media and campaign effectiveness to optimize campaigns
• Develop and expand partnership portfolios; engage proactively and liaise with local and international media, professional bodies, and recruitment channels with a view to maximizing visibility, brand exposure and engagement with KF business
• Work closely with Course Consultant and Program Management Team to produce brochure/leaflet/EDM and to plan and execute student service activities including but not limited to, information sessions, recruitment fairs, seminars, etc
• Support team and division head on ad-hoc projects, market research & analysis
• Provide timely, accurate market and competitor intelligence and analysis
Job Requirements:
• University graduate in marketing or related disciplines
• A minimum of 3 years of relevant work experience in Education or Training field
• Possess business and market knowledge of Hong Kong, preferably in Education Management
• Strong working knowledge on digital marketing including search engine and social media in HK and mainland China
• Proven track record in digital marketing and social media is a must
• Excellent with numbers and an effective communicator so as to create new strategies to win business and work with cross-functional teams
• Strong sense of ownership, independent and self-driven
• Creative, flexible, yet detail-oriented
• Experience with CRM System (e.g. Salesforce) is a plus
• Fluent in English & Cantonese; Mandarin is a plus
• Proficiency in English & Chinese writing
• Candidates with less experiences will be considered as Senior Marketing Executive
Kaplan helps individuals achieve their educational and career goals. ACTION NOW and send your application letter with full resume stating present and expected salary as well as availability to: Human Resources Department, Kaplan Hong Kong via Apply Now today!
(Kaplan Hong Kong is an equal opportunity employer. We would ensure that every job applicant and employee has equal employment opportunities. You will not be disadvantaged because of your age, sex, pregnancy, disability, race, marital status or family status during your employment or when applying for a job with us. What matters to us are your suitability and capability for the job position. At Kaplan Hong Kong, we believe that everyone has the right to work in an environment free of discrimination, harassment, vilification, and victimization. We will not tolerate such behaviors under any circumstances.)
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