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About the Job
The Marketing Manager will be responsible for developing and executing strategic marketing plans that align with our business objectives and enhance our brand presence in the markets. This role requires a comprehensive understanding of the retail and wholesale landscape and the ability to manage multiple marketing campaigns across various channels.
Key Responsibilities
• Strategic Planning: Develop and implement marketing strategies that support overall company goals and objectives for international markets.
• Brand Management: Ensure brand consistency across all marketing initiatives and platforms, strengthening brand equity in the region.
• Campaign Management: Oversee the planning, execution, and evaluation of in-markets marketing campaigns, ensuring they are on brand on budget, and deliver measurable results.
• Collaboration: Work closely with cross-functional teams to ensure cohesive marketing efforts.
• Market Analysis: Conduct market research and competitive analysis to identify trends, opportunities, and threats within the retail sector.
• Budget Management: Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
• Performance Metrics: Establish and track key performance indicators (KPIs) to measure campaign effectiveness and make data-driven decisions.
Requirements
• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Minimum of 8 years of all-round marketing experience in the retail industry, with demonstrated success in a regional role.
• Relevant experience in branding and marketing communications.
• Proven track record in developing and executing successful marketing campaigns across various channels.
• Proficient in digital marketing strategies and platforms.
• Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication and interpersonal skills, with the ability to build relationship at all levels of the organization.
• Excellent in written and spoken English and Chinese (include Mandarin).
The Marketing Manager will be responsible for developing and executing strategic marketing plans that align with our business objectives and enhance our brand presence in the markets. This role requires a comprehensive understanding of the retail and wholesale landscape and the ability to manage multiple marketing campaigns across various channels.
Key Responsibilities
• Strategic Planning: Develop and implement marketing strategies that support overall company goals and objectives for international markets.
• Brand Management: Ensure brand consistency across all marketing initiatives and platforms, strengthening brand equity in the region.
• Campaign Management: Oversee the planning, execution, and evaluation of in-markets marketing campaigns, ensuring they are on brand on budget, and deliver measurable results.
• Collaboration: Work closely with cross-functional teams to ensure cohesive marketing efforts.
• Market Analysis: Conduct market research and competitive analysis to identify trends, opportunities, and threats within the retail sector.
• Budget Management: Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
• Performance Metrics: Establish and track key performance indicators (KPIs) to measure campaign effectiveness and make data-driven decisions.
Requirements
• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Minimum of 8 years of all-round marketing experience in the retail industry, with demonstrated success in a regional role.
• Relevant experience in branding and marketing communications.
• Proven track record in developing and executing successful marketing campaigns across various channels.
• Proficient in digital marketing strategies and platforms.
• Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication and interpersonal skills, with the ability to build relationship at all levels of the organization.
• Excellent in written and spoken English and Chinese (include Mandarin).
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