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Responsibilities:
• Responsible for P&L and financial performance of online boutique
• Build strategic and operational procedures for e-commerce business across online trade, operations, CRM, digital marketing, and customer care.
• Leverage multiple digital channels to drive customer acquisition, loyalty, and retention.
• Monitor performance of product category to align with merchandising team.
• Optimisation of site search tools & configuration of results to increase conversion rates.
• Active onsite merchandising to ensure best in class customer experience.
• Initiate ecommerce system development projects with local perspectives and work together with global & regional IT teams.
• Develop and execute omnichannel strategies based on market needs to provide a seamless customer experience across various touchpoints, including online platforms, physical stores, mobile apps, and social media.
• Implement click-and-collect, ship-from-store, and other omnichannel initiatives to leverage inventory and enhance convenience for customers.
• Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms and data ownership within ecommerce brands websites.
• Develop short- and long-term plans and budgets for the e-commerce platform and its activities in liaison with the regional teams.
• Manage and optimise the brand store content, e-merchandising, banners, and website enhancements.
• Utilize multiple digital and social channels to ensure media is reaching new and potential target audiences.
• Work closely with the marketing team to ensure high quality, relevant traffic is being directed to brand websites.
• Work collaboratively with internal stakeholders, local agencies, and overseas counterparts to understand best practice for the key ecommerce levers of search, navigation & content.
• Plan and budget to achieve eCommerce commercial ambition.
Requirements:
• Bachelor’s degree in e-commerce, marketing and/or business
• 8-10 years’ experience in running a sizeable online store within a fast-paced environment i.e. FMCG, Cosmetics, Fashion
• Experience working with eCommerce Platforms and Google Analytics
• Experience with performance marketing experience is preferred
• Entrepreneurial mindset and results-driven with a passion for achieving measurable success
• Understanding of SEO and SEM/PPC
• Strong stakeholder management
• An understanding of luxury customer shopping experience to drive conversion and recommend UX and UI improvements
• Proven ability to capture and collate data in a presentable and useful way, ability to draw insights and make recommendations and implement changes to online store to maximise sales, conversion rate, average order value
• People management skill to lead a team
• Energetic, proactive attitude with a high attention to details
• Responsible for P&L and financial performance of online boutique
• Build strategic and operational procedures for e-commerce business across online trade, operations, CRM, digital marketing, and customer care.
• Leverage multiple digital channels to drive customer acquisition, loyalty, and retention.
• Monitor performance of product category to align with merchandising team.
• Optimisation of site search tools & configuration of results to increase conversion rates.
• Active onsite merchandising to ensure best in class customer experience.
• Initiate ecommerce system development projects with local perspectives and work together with global & regional IT teams.
• Develop and execute omnichannel strategies based on market needs to provide a seamless customer experience across various touchpoints, including online platforms, physical stores, mobile apps, and social media.
• Implement click-and-collect, ship-from-store, and other omnichannel initiatives to leverage inventory and enhance convenience for customers.
• Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms and data ownership within ecommerce brands websites.
• Develop short- and long-term plans and budgets for the e-commerce platform and its activities in liaison with the regional teams.
• Manage and optimise the brand store content, e-merchandising, banners, and website enhancements.
• Utilize multiple digital and social channels to ensure media is reaching new and potential target audiences.
• Work closely with the marketing team to ensure high quality, relevant traffic is being directed to brand websites.
• Work collaboratively with internal stakeholders, local agencies, and overseas counterparts to understand best practice for the key ecommerce levers of search, navigation & content.
• Plan and budget to achieve eCommerce commercial ambition.
Requirements:
• Bachelor’s degree in e-commerce, marketing and/or business
• 8-10 years’ experience in running a sizeable online store within a fast-paced environment i.e. FMCG, Cosmetics, Fashion
• Experience working with eCommerce Platforms and Google Analytics
• Experience with performance marketing experience is preferred
• Entrepreneurial mindset and results-driven with a passion for achieving measurable success
• Understanding of SEO and SEM/PPC
• Strong stakeholder management
• An understanding of luxury customer shopping experience to drive conversion and recommend UX and UI improvements
• Proven ability to capture and collate data in a presentable and useful way, ability to draw insights and make recommendations and implement changes to online store to maximise sales, conversion rate, average order value
• People management skill to lead a team
• Energetic, proactive attitude with a high attention to details
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