Digital Marketing Manager - E-Commerce (55K)

Responsibilities:

• Develop and execute growth marketing strategies to drive user acquisition and meet key business KPIs

• Measure and analyze marketing campaign performance, reporting on ROI and KPIs

• Collaborate cross-functionally with teams across the organization (e.g. commercial, creative, account management, design & CS)

• Stay up-to-date on digital and social media trends to optimize marketing plans

• Manage relationships with agencies, influencers, media, and other external partners

Qualifications:

• 7+ years of digital and growth marketing experience, preferably in e-commerce, retail, or a related industry

• Bachelor's degree in business, marketing, or a related field

• Proven track record of successful marketing campaigns and growth initiatives

• Hands-on experience with SEO/SEM, social media, video advertising, and performance marketing

• Strong analytical and problem-solving skills, with the ability to work independently under pressure

• Creative mindset and data-driven approach

• Fluent in Cantonese, Mandarin, and English