Senior Manager, Marketing Analytics and Commercial
Salary undisclosed
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At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone. It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030. And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. So if you believe in inspiring a better future, read on. About the Role
• This role will generate actionable insights from GCDM metrics reporting and Local Business Unit customer data to address strategic challenges in our business, such as net customer growth, repurchase behaviour and O2O optimization. This role will also support the development of segment based customer propositions (product and incentives) that will enable effective customer acquisition and repurchase efforts.
• The role will support the Director in the evaluation of customer campaign and partnership performance and providing guidance to LBU in optimizing financials and pricing of customer and distribution incentives and products.
• The role will support the Director in marketing commercial and providing guidance to LBU in this aspect, ensuring the commercial elements are competitive. Join Us! Roles and Responsibilities: Marketing Commercial: Support the development of viable economics and competitive commercials for partnership deals and campaigns, ensuring sound financials and competitive pricing, commissions and incentives are set for partner and distribution. Marketing Proposition: Evaluate rate adequacy with Product and Actuarial to strike the right balance between proposition relevance and profitability. Gather both internal (e.g. claims, commissions, CLTV data) and external (e.g. industry profitability, market share) data to support tailored pricing in order to achieve optimal customer acquisition and repurchase. Data Visualization: Apply data visualization tools and techniques to build engaging and interactive reports that facilitate understanding and decision-making processes. Data Quality Assurance: Ensure data accuracy, integrity, and consistency through data validation, cleaning, and verification processes. Ad-Hoc Analysis: Conduct ad-hoc data investigations and analyses to address specific business inquiries and provide timely insights and recommendations. Business Insights: Explore and glean insights from customer and marketing data across AIA (Group and LBU) to pinpoint critical areas for management attention and action. Data Modeling: Develop and maintain data models, data mappings, and data dictionaries to support reporting and analysis needs. Continuously assess and refine data models to improve efficiency and results, providing insights and updates to management to engage BUs optimally Continuous Improvement: Stay up to date with industry trends, best practices, and new technologies in business intelligence and data analytics, and propose innovative solutions to improve data-driven decision-making processes for marketing conversion Minium Job Requirements: Bachelor or Post-Graduate degree in Mathematics, Actuarial Science or Statistics with 10 years’ experience in life insurance, preferably in product development and pricing Proven experience in effectively developing viable propositions and overall financials for customer marketing campaigns Knowledge in actuarial product pricing methodology and financial modelling Excellent interpersonal and communication skills to optimally collaborate with internal teams and external partners. Proficient in English with strong presentation skills, with the ability to effectively convey sophisticated information to both technical and non-technical stakeholders. Proficiency in data analysis, performance tracking, and using metrics to measure channel effectiveness and identify improvement areas. Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives. You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date. At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone. It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. As the largest listed company on the Hong Kong Stock Exchange, we’ve been proudly making a difference for people and communities across Asia for over a century. And we build on this every day with our ambition to engage one billion people to live Healthier, Longer, Better Lives by 2030. If you work at AIA, you play an important part in this movement. Which is why we give you every opportunity to learn, grow and shape your career - your way. Inspiring and supporting you to thrive - not just at work, but in life. Believe in better with AIA. View our AIA LinkedIn page Bring your difference to AIA
• This role will generate actionable insights from GCDM metrics reporting and Local Business Unit customer data to address strategic challenges in our business, such as net customer growth, repurchase behaviour and O2O optimization. This role will also support the development of segment based customer propositions (product and incentives) that will enable effective customer acquisition and repurchase efforts.
• The role will support the Director in the evaluation of customer campaign and partnership performance and providing guidance to LBU in optimizing financials and pricing of customer and distribution incentives and products.
• The role will support the Director in marketing commercial and providing guidance to LBU in this aspect, ensuring the commercial elements are competitive. Join Us! Roles and Responsibilities: Marketing Commercial: Support the development of viable economics and competitive commercials for partnership deals and campaigns, ensuring sound financials and competitive pricing, commissions and incentives are set for partner and distribution. Marketing Proposition: Evaluate rate adequacy with Product and Actuarial to strike the right balance between proposition relevance and profitability. Gather both internal (e.g. claims, commissions, CLTV data) and external (e.g. industry profitability, market share) data to support tailored pricing in order to achieve optimal customer acquisition and repurchase. Data Visualization: Apply data visualization tools and techniques to build engaging and interactive reports that facilitate understanding and decision-making processes. Data Quality Assurance: Ensure data accuracy, integrity, and consistency through data validation, cleaning, and verification processes. Ad-Hoc Analysis: Conduct ad-hoc data investigations and analyses to address specific business inquiries and provide timely insights and recommendations. Business Insights: Explore and glean insights from customer and marketing data across AIA (Group and LBU) to pinpoint critical areas for management attention and action. Data Modeling: Develop and maintain data models, data mappings, and data dictionaries to support reporting and analysis needs. Continuously assess and refine data models to improve efficiency and results, providing insights and updates to management to engage BUs optimally Continuous Improvement: Stay up to date with industry trends, best practices, and new technologies in business intelligence and data analytics, and propose innovative solutions to improve data-driven decision-making processes for marketing conversion Minium Job Requirements: Bachelor or Post-Graduate degree in Mathematics, Actuarial Science or Statistics with 10 years’ experience in life insurance, preferably in product development and pricing Proven experience in effectively developing viable propositions and overall financials for customer marketing campaigns Knowledge in actuarial product pricing methodology and financial modelling Excellent interpersonal and communication skills to optimally collaborate with internal teams and external partners. Proficient in English with strong presentation skills, with the ability to effectively convey sophisticated information to both technical and non-technical stakeholders. Proficiency in data analysis, performance tracking, and using metrics to measure channel effectiveness and identify improvement areas. Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives. You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date. At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone. It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. As the largest listed company on the Hong Kong Stock Exchange, we’ve been proudly making a difference for people and communities across Asia for over a century. And we build on this every day with our ambition to engage one billion people to live Healthier, Longer, Better Lives by 2030. If you work at AIA, you play an important part in this movement. Which is why we give you every opportunity to learn, grow and shape your career - your way. Inspiring and supporting you to thrive - not just at work, but in life. Believe in better with AIA. View our AIA LinkedIn page Bring your difference to AIA
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